Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would no longer simply delegate Hispanic marketing work to internal employees that happened to speak Spanish (Yes, this actually...

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Missing the Punchline – The Spanish Language #DadJokesRule Campaign

(Originally published on Nativa.) #ChistesDePapa? What are they Selling? If comedian Jerry Seinfeld filmed an episode of Comedians in Cars in west Phoenix and happened to drive by the corner of 19th Avenue and Bethany Home Road, he might not understand what the giant billboard with the Spanish has...

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