Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would no longer simply delegate Hispanic marketing work to internal employees that happened to speak Spanish (Yes, this actually...

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How Not to Reschedule a Meeting

Its 3:05pm. The meeting started at 3:00 pm. Yet, somehow you are the only one on the conference call line. You check your phone. Strange. No text messages received. Nor any calls. You check your email. Nothing. You resolve to wait another 5 minutes. Surely your colleague would not forget about the m...

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What the Light Reveals

I watched the sun rise this morning. I had embarked on a 5-mile lake-loop trail run before dawn and now admiringly observed the cold, dark sky disappear into a swallow of pale yellow light. As I rounded each corner of the long-traversed trail, I began to view more and more of the passage ahead of me...

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