May 2019 - Ediaz33

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

May 7, 2019
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Business Observations, Thoughts
Posted by Eric Diaz

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would no longer simply delegate Hispanic marketing work to internal employees that happened to speak Spanish (Yes, this actually happens). In

hector from accounting, traditional hispanic marketing, transcreation, translation

Co-Founder’s Top 5 Highlights from SXSW 2019

May 7, 2019
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Events
Posted by Eric Diaz

On the final day I was at 2019 South by Southwest (SXSW), a colleague approached me and asked, “So what have you seen that rocked your world?” I looked blankly at her and responded, “Well, nothing actually. It’s rather par for the course.” But I really do like the course. What I meant in my response

bumble, culture house, jumpbikes, nbc, southwest airlines, sxsw, twitter

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

Co-Founder’s Top 5 Highlights from SXSW 2019

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