Recently, a media publication posed to me a question that was at first tough, but after a moment, rather straightforward to answer. The question read, ‘Who has had the biggest influence on your career?’ China-times When I was 28 and working for the corporate headquarters of Staples, Inc, I was assigned my first executive boss, Mike
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What are the Benefits of Hiring a Multicultural Marketing Agency? Published on August 30, 2019 Status is reachable Eric Diaz CFO | Multicultural Advertising Innovator | Marketing & Advertising Consultant | Social Media & Statistics Professor 25 articles Following Multicultural marketing is more than a buzzword — it’s an increasingly important space that big-name brands including
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Racial Equality and Corporate Diversity: Are Businesses Walking the Talk? By Eric Diaz August 5, 2020 No Comments This past July 28, Eric Diaz, our cofounder of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was interviewed for a discussion on the role racial equality and corporate diversity is taking in the Black Lives Matter movement. In the video below, join
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Out of Home (OOH) Ads in the #5 Metro Market During COVID-19 By Eric Diaz April 24, 2020 No Comments Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a
Continue reading ...Seeing the Same Diverse Stock Photos? Here’s Why Published on April 17, 2020 Status is reachable Eric Diaz CFO | Multicultural Advertising Innovator | Marketing & Advertising Consultant | Social Media & Statistics Professor 25 articles Following Infamously, the Trump administration was found to be using very creative stock images and videos as part of
Continue reading ...1 Month Abroad – 5 Lessons from Working with 5 Latin American Ad Agencies Published on March 12, 2020 Status is reachable Eric Diaz CFO | Multicultural Advertising Innovator | Marketing & Advertising Consultant | Social Media & Statistics Professor 25 articles Following “I was only looking at the billboards.” This is what I thought
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Lately, clearing out my LinkedIn connection requests has become a chore. When I first started using the platform as an MBA student in 2006, I found using the social channel particularly enjoyable. However, as its presence exploded over the last decade, the social channel’s spam content increased as well. Like many marketers, I use LinkedIn
Continue reading ...Hispanic Business Owners Volunteer – Learn to Prioritize Your Time by Vanessa Medina | Oct 23, 2019 | Events | 0 comments We are all guilty of finding excuses for why we can’t do the things we know we should, like losing five pounds, calling our relatives or making time to volunteer. Have you ever
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On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would no longer simply delegate Hispanic marketing work to internal employees that happened to speak Spanish (Yes, this actually happens). In
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On the final day I was at 2019 South by Southwest (SXSW), a colleague approached me and asked, “So what have you seen that rocked your world?” I looked blankly at her and responded, “Well, nothing actually. It’s rather par for the course.” But I really do like the course. What I meant in my response
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